Rollover is partnering with upcoming film Transformers: Rise of the Beasts on a promotion offering shoppers the chance to win a trip to New York.
As part of the promotion, Rollover Original’s foil bag will feature artwork from the film. It will also direct consumers to Rollover’s Instagram page, where they can enter competitions for a chance to win the trip.
Transform-A-Snack partners with Transformers for on-pack promo
The campaign started on 15 May and is supported by a PoS pack for retailers to communicate the promotion in-store.
Elodie Bretz, head of marketing at Rollover, said: “Transformers: Rise of the Beasts is set to be one of the biggest releases of the year and we are thrilled to partner with a film that our consumers will really love! It’s a fantastic promotion and a great opportunity to make shoppers aware of the hot food to go category.”
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