Swizzels has expanded its range of products tied into the Minions franchise with the launch of a Sherbet Dip.
Available now, the vegan Sherbet Dip features a Swizzelstick for dipping into three sherbet flavours: Fizzy Orange, Sour Apple and Tangy Berry.
It is available to retailers in cases of 36, with an RRP of 50p per sachet.
Swizzels launches Minions confectionery range ahead of new film launch
By the end of 2022, the sherbet dip category was worth £3.7m, having grown in value by 7%, according to IRI. Additionally, last year’s film Minions: The Rise of Gru, was the fifth-highest-grossing film of 2022 worldwide
The supplier will support the launch with a targeted social media campaign this summer. .
Read more product news
This article doesn't have any comments yet, be the first!