Swizzels expands Minions tie-in range with Sherbet Dip

The launch comes as sherbet dip value has increased by 7% and the most recent Minions film was a major box office success

swizzels minions sherbet dip

Swizzels has expanded its range of products tied into the Minions franchise with the launch of a Sherbet Dip.

Available now, the vegan Sherbet Dip features a Swizzelstick for dipping into three sherbet flavours: Fizzy Orange, Sour Apple and Tangy Berry.

It is available to retailers in cases of 36, with an RRP of 50p per sachet.

Swizzels launches Minions confectionery range ahead of new film launch

By the end of 2022, the sherbet dip category was worth £3.7m, having grown in value by 7%, according to IRI. Additionally, last year’s film Minions: The Rise of Gru, was the fifth-highest-grossing film of 2022 worldwide

The supplier will support the launch with a targeted social media campaign this summer. .

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