Pladis has unveiled its 2023 savoury biscuits Christmas range, with new packaging across its returning bestsellers from Jacob’s and Carr’s.
Among the range are Jacob’s Christmas Caddies, in Mini Cheddars, Treeselets, Mini Cheddars Chorizo & Smoked Paprika and Mini Twiglets varieties, each at an RRP of £2.50. Last Christmas, the range achieved sales of £11.2m.
Jacob’s The Festive Selection is also back, this time in an updated fully recyclable cardboard box across 300g, 450g and 800g sizes, with respective RRPs of £4, £4.50 and £7.
Meanwhile, Jacob’s Savours Selection is returning with a limited-edition Paprika & Cheese biscuit, sitting alongside the traditional Cheese, Sour Cream & Chive and Salt & Cracked Black Pepper flavours. The Savours Selection comes in a 250g box at an RRP of £4.
New Jaffa Cakes and Penguin lines among Pladis’ Christmas 2023 range
Carr’s Seasonal Selection is also returning for a third consecutive year, in 200g (RRP £3.50) and 400g (RRP £4.50) formats.
“With seasonal crisps and snacks reaching new heights and achieving double-digit growth of 12.4% last year, we know that shoppers are on the hunt for savoury treats from their favourite brands which are fit for the festive season,” says Asli Akman, health & wellness director at Pladis UK&I. “That’s why we’ve made sure our 2023 collection is tailored towards a whole host of taste preferences and key seasonal trends – such as moments of togetherness.
“We’ve focused on bringing back some of our beloved Jacob’s and Carr’s classics, whilst injecting a touch of extra excitement into the category with fresh updates across some of our signature lines. Whether shoppers are looking to create a classic cheeseboard or tuck into a savoury snack whilst watching a festive film, they’ll be looking to our family-favourite brands for products which they can rely on to deliver on quality and taste, time and time again.”
The range will be supported by the ‘Ready, steady, Christmas’ campaign.
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