Pernod Ricard has unveiled Absolut Hunni, a new variety of the vodka brand that is exclusive to the UK.
Available to the wider off-trade from April following an exclusive launch in Tesco this month, Absolut Hunni (38% ABV) has a £22 RRP.
It has no added sugar and has a honey taste, which the supplier says offers flavoured vodka fans an alternative to fruit-led options.
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Honey has also been identified as an emerging flavour profile in the UK spirits market. The bottle’s packaging has black and yellow stripes to aid stand-out on shelf and emulate the appearance of a honeybee.
Ian Peart, commercial director for Pernod Ricard UK, said it has been designed to be enjoyed with lemonade, to elevate at-home consumption occasions with a simple combination.
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