Nestlé is discontinuing its Caramac bar, citing a “steady decline” in sales of the confectionery brand after more than 60 years on shelves.
In a statement, a spokesperson for the supplier said: “We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.”
Caramac was first launched in 1959 and has since been a recognisable fixture in retailers’ confectionery range, garnering a loyal fanbase thanks to its caramel flavour and distinctive packaging.
“We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ taste buds,” the spokesperson added.
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