Mars introduces 250ml Milk can format

Initially launching across Mars and Galaxy Milk, the format will extend to other varieties if it is succesful

mars galaxy 250ml can

Mars Chocolate Drinks and Treats (MCD&T) has launched its Mars and Galaxy Milk Drinks in a 250ml can format.

The new format is available to retailers from Costco in cases of 12, with an RRP of £1.20 each, with further rollout expected in the coming months.

It is part of the supplier’s push for more sustainable and recyclable packaging. If it is successful, the supplier said it would likely roll out to other varieties in the range.

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Glass and metal can packaging now account for 20% of all flavoured milk sales. Cans represent 11%, a 22% increase on their share three years ago.

Michelle Frost, general manager at MCD&T, said: “The launch of this new packaging format enables us to explore more sustainable options giving consumers more choice.

“Cans are a popular on-the-go format but are equally used in the home. With the product being ambient shoppers can take them home and chill at their leisure before drinking.”

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