Liquid Death canned water secures Nisa and Co-op listings

The brand has achieved popularity in the USA for its celebrity endorsements and edgy marketing campaigns

liquid death nisa

American non-alcoholic drinks brand Liquid Death has secured listings with Nisa and Co-op, marking its first UK brick-and-mortar availability.

The brand, which has become very popular in the USA thanks to its subversive branding and influencer marketing, is available in Mountain Water, Sparkling Water, Mango Chainsaw and Severed Lime varieties.

Mountain Water is sourced from a spring in the Austrian Alps and contains natural electrolytes, while Sparkling Water is carbonated at the same level as beer, which the supplier says makes it softer than other sparkling waters.

Meanwhile, the flavoured waters are sweetened with agave nectar.

Each variety is available in a 500ml “tallboy” can, and a portion of the brand’s sales go towards non-profit organisations fighting plastic pollution. Mountain Water and Sparkling Water are available at intro promotional prices of £1.50, while Mango Chainsaw and Severed Lime carry a £2 promotional price.

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Post-promotion, the regular RRPs will be £1.99 for Mountain Water and Sparkling Water and £2.49 for the flavoured varieties.

Liquid Death launched via Amazon in April this year, and has been available this summer at various Live Nation music events and festivals. It is also the headline sponsor of rock band Metallica’s M72 World Tour.

“Liquid Death is one of the top three most followed beverage brands on social media worldwide, and because of that we get daily messages from fans asking when they can buy Liquid Death in their home countries,” said Mike Cessario, co-founder and CEO at Liquid Death.

“The UK is our number-one overseas market with inbound traffic to our website and requests to launch here, so we are thrilled to share that we are now murdering thirsts in the UK. We are on Amazon UK, in national retailers including Co-op, and in several killer bars, clubs, tattoo shops, and music venues.”

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