Kettle’s Christmas campaign is biggest to date

Kettle Chips has launched a £500,000 Christmas marketing campaign, which it says is its biggest ever, across print and social media.

The campaign includes advertising in key titles including The Weekend (Daily Mail), Telegraph Magazine, The Times Magazine, Sunday Times Magazine, Weekend (Guardian Saturday Mag), Observer Magazine, Olive and BBC Good Food.

Kettle anticipates these adverts will reach 11.3 million adults. It will also run a paid social media campaign targeting 9.8 million people, focusing on an audience that loves crisps, entertaining and socialising with friends.

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An advent-style competition, offering 24 prizes over 24 days, will also run on Kettle’s Instagram page. Prizes range from a Christmas food shop to a make-your-own crisp seasoning day with Kettle’s innovation chef, including a tour of Kettle’s crisp factory in Norwich.

Russell Tanner, marketing director at Kettle, said: “This Christmas campaign will reach our core shoppers through multiple touchpoints during the festive season when food is such an important part of the celebrations. It marks our commitment to support retailers with an increased marketing strategy throughout 2024 and beyond.”

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