Hancocks has added to new lines to its Bonds Pun Box range, Just Peachy and Mon Cherry.
Available at an RRP of £2, Just Peachy and Mon Cherry contain fizzy peach and fizzy cherry pick n mix sweets. Mon Cherry is also suitable for vegetarians.
The wholesaler says the names – “mon chéri” is French for “my dear” and “just peachy” means “everything is great” – make the new launches strong affordable gift options for loved ones.
Kathryn Hague, head of marketing at Hancocks, said: “Gifting products make up for a large portion of confectionery sales, as they’re an affordable way to show affection to your loved ones.
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“Pun Boxes are especially popular ahead of holidays, such as Valentine’s Day, Mother’s Day and Easter, but there will also be shoppers on the lookout for funny and sweet gifts for birthdays, anniversaries and other celebrations all year round.
“This range of giftable boxes is suitable for many occasions and recipients, which means that being stocked up on Pun Boxes can help retailers boost confectionery sales.
“Their bright packaging and funny slogans will immediately stand out on the shelves and catch the eyes of shoppers.
“To further maximise the sales of Pun Boxes, make sure you display them with a clear and attractive POS.”
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