Hancocks has expanded its Kingsway pick and mix range with a new Mega Value range.
The range includes Kingway Value Peach Rings, Sour Bears, Sour Dummies, Jelly Blue Babies, Fizzy Cola Bottles and Fizzy Cherry Cola Bottles.
Exclusive to Hancocks, the range varies in size from 2.5kg to 3kg and have an RRP from £7.99.
The Mega Value bags can be identified by their yellow labelling to differentiate them between the brand’s core range.
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Kathryn Hague, head of marketing at Hancocks, said: “The Kingsway range has been a popular choice for Hancocks customers since it was first launched 60 years ago and now offers an ever-growing range of tasty pick and mix.
“The Kingsway brand is an important part of the Hancocks offering to customers and we’re proud to have been part of this brand and championed it for the past 60 years.
“Introducing the Mega Value range is all about moving with the current financial pressure consumers and retailers are under and offering them the best value for money.
“We have to remain competitive while at the same time continuing to offer our customers – the retailers – the top quality products and excellent service they deserve.”
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