Global Brands has launched Soopa Hooch, a new range of its Hooch ready-to-drink (RTD) alcohol brand.
Soopa Hooch is a caffeinated beverage with an 8% ABV, available in Electric Lemonade, Darkest Berry and Twisted Tropical varieties.
Each variety contains 32mg of caffeine per 100ml, as well as taurine and guarana, and comes in a 440ml can at an RRP of £2.89. Wholesale stockists at launch include United Wholesale Grocers, United Wholesale Scotland and Soho Cash & Carry.
The launch comes as the enhanced RTD category is in growth, having grown by 25.5% year on year. Consumers are also increasingly shopping in convenience for RTDs, increasing their frequency of purchase by 27.7%.
The supplier is supporting the launch with a range of wholesale displays, including bollard covers, standees, pallet wraps and aisle fins. Retailers can also order free PoS kits via the displays in wholesalers, or online via QR codes found on inserts in 8x440ml cartons.
Soopa Hooch is the brand’s latest development since its acquisition by Global Brands from Molson Coors.
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