Funkin launches Blue Raspberry Martini RTD

• Supplier: Funkin Cocktails
• Product: Blue Raspberry Martini Nitro Can
• ABV: 5%
• RRP: £2.20
• Available: spring 2024

Funkin Cocktails has unveiled Blue Raspberry Martini, the newest addition to its Ready-to-drink (RTD) cocktail range.

The new variety (5% ABV) is available in a 200ml can with a £2.20 RRP. It will be available to convenience retailers “in the coming weeks” following an initial launch in Tesco.

Its launch comes as Funkin’s Nitro Can RTD range saw 12% growth in 2023, to be valued at more than £24m.

The supplier says Blue Raspberry Martini is aimed at Gen Z consumers, for whom the blue raspberry flavour is becoming more popular.

Funkin adds trio of flavours to RTD canned cocktail range

“Shoppers’ thirst for Funkin’s Nitro Can Cocktails signals a clear demand for flavourful innovation, so staying ahead of the curve is crucial,” said Ben Anderson, marketing director at Funkin Cocktails. “The addition of Blue Raspberry Martini to our Nitro portfolio confirms Funkin’s commitment to fuelling category growth by delivering unique and enjoyable drinking experiences tailored to diverse demographics.

“Having mastered the classics and ventured into alcohol-free territory, we’re now unleashing a bold blast from the past that embodies our dedication and industry know-how, opening up exciting opportunities for retailers to tap into the ever evolving Gen-Z trends by serving up a nostalgic journey with a modern twist.”

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