Chocolate supplier Divine Chocolate has appointed RH Amar as its exclusive distributor for the UK.
The distributor will take full responsibility for Divine’s sales, trade marketing and distribution services.
Divine is the first and only Fairtrade company to be co-owned by farmers. Through profit sharing and farmer-directed investments, it has delivered more than £3.2m to local Ghanaian farming communities.
The Divine range consists of more than 35 different products across dark, milk and white chocolate sharing bars, single bars, seasonal products and drinks.
Justin Burbage, commercial director at RH Amar, said: “We have long admired Divine’s clear brand mission to produce fantastic chocolate, to be a catalyst for change within the category, and to improve the lives of their farmers and their families. We are looking forward to using our channel and customer expertise to take the brand to even more UK consumers and to build on the success Divine has achieved.”
Ruth Harding, managing director at Divine Chocolate, added: “RH Amar shares many of Divine’s ethical objectives, has a superb reputation within the fine food sector, and brings expertise across several channels and customers. We believe the partnership will offer excellent growth opportunities for Divine across the entire UK market and that RH Amar will also be brilliantly placed to support the exciting new products we will be launching in the future.”
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