Country Choice refreshes Bake & Bite with new imagery and PoS

The supplier says the change incorporates several new products it has launched since its last refresh

Country Choice Bake & Bite

Country Choice has refreshed its Bake & Bite in-store bakery and food to go brand with new imagery and updated PoS.

The new imagery of pastries savouries, cakes, handheld snacks and more appears on the brand equipment, which includes freestanding hot and ambient display units and grab & go fixtures.

Meanwhile, PoS featuring the new imagery includes posters, hanging signs and banners.

Country Choice launches Savour It bake-in-pack toastie range

Phil Carratt, Country Choice head of marketing and strategy, said the refresh also factored in the various new products on offer from Bake & Bite since its last brand refresh.

“In-store bakery and food to go allows retailers to make significant margins of around 35%-45% and so keeping consumers engaged with the Bake & Bite brand is really important for them. The bright, eye-catching new graphics will certainly do that,” he said.

“Furthermore, we have added a significant number of great tasting new products to the Bake & Bite® portfolio since we last refreshed the brand and we wanted to add these to its identity in order to better reflect the comprehensive range available.”

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