Coca-Cola Europacific Partners (CCEP) has expanded its Oasis range with the launch of the Zero Exotic Fruits variety.
The new, non-HFSS flavour is a blend of mango and passion fruit flavours with no calories or sugar. It is available in 500ml recycled bottles which are also 100% recyclable.
Its launch comes as Oasis is worth £94m, making it the top juice drink brand in the UK. According to the supplier, it sold 39 million litres in the past year, nearly 10 million more than its nearest branded competitor.
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Martin Attock, vice president of commercial development at CCEP GB, said: “Oasis is the perfect refreshing, fruity option for people to enjoy alongside a meal or snack, whilst on the go.
“The new variant performed well in taste tests, with 76% of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits when it hits the shelves.”
CCEP will support the launch with social media, outdoor and experiential marketing focusing on young adults in urban centres looking for refreshment on the go and as a lunch accompaniment.
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