The new can design, which features the cup’s trophy, the Wembley Stadium arch and cheering fans, is set to arrive on shelves from 2 October.
Carling will also be providing retailers with themed PoS, including gondola end displays.
It will also be supporting the can launch with consumer-facing social media activity shining a light on the lower-league clubs competing in the competition’s early rounds.
Lee Willet, Carling brand director at Molson Coors, said: “The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.
“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
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