VIDEO: Interview with Perfetti Van Melle’s Derek Baker on the latest confectionery trends

Max Schwerdtfeger, editor of Newtrade Insight, recently spoke to Derek Baker, trade marketing controller at major confectionery manufacturer Perfetti Van Melle to talk about the latest trends in the mint, sweets and gum category, and the importance of Halloween when it comes to driving sales in independent convenience retail.

As part of the discussion, Derek pointed out the major opportunities for independent retailers to increase profits in the category, specifically around ranging and improving the customer journey in-store.

Derek also explained how Perfetti Van Melle is putting sustainability at the heart of their long-term strategy by using less plastic and more recyclable material in its latest product innovations.

Read more Perfetti Van Melle product news and category advice


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