Comparing the prices of vegetarian and vegan products
Vegetarian meals are surpassing total meal occasions’ growth at home, at 24.1% compared with 12.4% last year. Alternatives to animal-based products see a January sales spike, thanks to events like Veganuary and new year’s resolutions, so retailers need to be on top of pricing to attract shoppers and drive repeat purchases.
When it comes to drinks, Alpro Oat 1l is sold by 50% of retailers for as much as £2.49, compared with 48% selling it for £1.99. The brand’s Oatly Barista Edition 1l has a much higher price range, as 42% of retailers are selling it for as much as £2.99, nearly twice the most-common price of £1.50, set by 55%.
Just like last year, there’s opportunity to increase margins with Quorn Mince 300g, with 57% of retailers charging up to £4.05 – £1.20 more than the most-common price of £2.85, charged by 42% of stores. Quorn Crispy Nuggets, meanwhile, have less variation, with 78% selling them at their most-common price of £2.99.