Comparing the prices of red wine
Behind the numbers
This week’s data shows retailers have plenty of scope to increase their margins on red wine, especially as we enter the winter and festive periods and wine sales typically increase.
Isla Negra Seashore Merlot is a key example. Fifty-six per cent of retailers are charging as much as £7.99 per bottle, compared to the most-common price of £5, charged by 42%. Another wine for which customers are willing to pay more is Casillero Del Diablo Cabernet Sauvignon – 46% of retailers sell it for as much for £9.49, which is £2.50 more than the most-common price (£6.99).
It’s a similar story with Trivento Reserve Malbec. Forty-four per cent of retailers are charging as much as £9.99 per bottle, which is also £2.50 higher than its most-common price, set by 55%. Jam Shed is among the less-flexible brands – its Shiraz and Malbec lines are sold at their most-common prices of £6.99 by 79% and 78% of retailers, respectively.