Biscuits and cakes price comparison – Pricewatch

Our biscuits and cakes price comparison tools below will help ensure you make the most of this growing category

Biscuits cakes prices comparison

Comparing the prices of biscuits and cakes

Behind the numbers

Biscuits and cakes are a strong convenience category, but the majority of sales come from a small minority of brands, and many of them are also price marked. Where are the opportunities for retailers among the alternatives? 

As with last year, KP Choc Dips sees a slim majority of retailers charging above its most-common price: 50% are pricing it above 89p, with some going as high as £1.29 – 29p higher than its most-common price in November 2022. Elsewhere, 48% of retailers are charging Tunnock’s Caramel Wafer four-pack above its most-common price of £1.09, with some going as high as £1.59. 

The largest difference between highest and most-common pricing is with Mr Kipling Cherry Bakewells six-pack: of the 39% charging above £1.45, some are going as high as £2.79, a nearly 100% increase. Conversely, 92% are sticking to Mr Kipling Lemon & Raspberry Mini Batts five-pack’s most-common price of £1.25. 

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