Biscuits and cakes price comparison – Pricewatch

Our biscuits and cakes price comparison tools below will help ensure you make the most of this growing category

Biscuits cakes prices comparison

Comparing the prices of biscuits and cakes

Behind the numbers

Biscuit sales in convenience stores are up 7.2% annually, with cakes also popular in the channel. Retailers can find opportunities to drive profits across both segments, as evidenced by this week’s data. 

Fifty-nine per cent are selling KP Choc Dips above its most-common price of 79p, with some going as high as £1. Meanwhile, many could stand to review their Wagon Wheels pricing across the Original and Jammie varieties. Forty-four per cent and 40%, respectively, are selling them for more than their most-common prices of £1, going as high as £1.69. This also marks the largest difference between a highest and most-common price out of all lines examined this week. 

McVitie’s new Blissfuls launches are sold by 92% (Hazelnut) and 91% (Caramel) at their most-common price of £2.69, perhaps because retailers want to keep new products near their supplier’s RRPs to ensure higher sales. 

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