OPINION: What gets you out of bed? – Andrew Thornton

Andrew Thornton explains how identifying your purpose in life can help your store succeed

Last month, we discussed organisational purpose and how critical this is. Today, I’d like to ask you to consider what your life purpose is – why are you here, what excites you about life and why do you work so hard?

I believe we all have a purpose in life, yet many people never discover theirs. I was in my late-40s before I realised this.

The Japanese have a word for life purpose – ikigai, which means ‘a reason for being’. I have also heard it described as ‘the reason I get up in the morning’. The diagram shows how this works.

It’s really simple – if you find yourself in the sweet spot where the four circles intersect, you’re more likely to find yourself springing out of bed in the morning, full of joy.

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