Blu e-cigs drives convenience sales with PoS kits

Blu e-cigs is dispatching more than 14,000 PoS kits into the convenience channel this month.

Free-standing units, door stickers, posters and wobblers are now available from Blu’s sales team.

Jacob Fuller, chief executive at Blu, said: “The PoS will drive visibility of e-cigarettes in-store and encourage consumers to try them.”