Bacardi welcomes premium Patron to pivotal portfolio

Bacardi Brown-Forman Brands (BBFB) is to distribute Patrón tequilas and liqueurs in the UK. Patrón tequila is an ultra-premium white spirit that can be drunk alone with ice or in cocktails.

As of this month, Patrón will join BBFB’s portfolio of premium spirits including Grey Goose vodka, Bombay Sapphire gin and Bacardi rum as part of a strategy to consolidate distribution of the tequila with Bacardi in pivotal markets.

Amanda Almond, managing director in the UK and Ireland for BBFB said:

“This agreement will benefit UK consumers as they continue to trade up to premium choices, choosing brands they know and trust.”