Bacardi has launched Carta Fuego, a spiced rum variant available to independent retailers now.
It is available in 70cl bottles, RRP £21, and comes in cases of six. Retailers can stock up directly from the Bacardi Brown Forman Brands sales team or through the wholesale channel.
Lisa Jazwinski, category director rum – Northern Europe for Bacardi, said spiced variants are leading the growth within the rum category.
“Spiced rum is a fantastic way for consumers to experience rum for the first time and has become a popular choice in recent years,” she added.
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