Avalon Sidra brings a taste of Spain to UK shores

Morgenrot has added Spanish brand Avalon Sidra to its portfolio after growing consumer interest in world ciders.

The launch

• Format 33cl bottle
• ABV 5.5%
• RRP £1.50-£1.80

Produced by acclaimed cider makers Trabanco in Spain’s cider heartland of Asturias, Avalon is a premium dry cider that is carbonated, unfiltered and has an ABV of 5.5%.

Morgenrot national account director Graham Archibald said: “We have been on the lookout for the right cider for a long time and are delighted to have Avalon, which oozes authenticity, heritage and quality.”