Nestlé Confectionery has expanded its Aero range, with the launch of Aero Dark & Milk.
On sale now, Aero Dark & Milk is available in a 90g sharing bar, with an RRP of £1 and is made with 51% cocoa and 9% milk chocolate.
The launch will be supported by a multi-million pound media campaign starting in April, spanning across TV, digital and social media activity. The supplier is also running an Aero ‘Bubblophone’ TV Campaign until June.
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Hannah Smithson, brand manager for Aero, Nestlé Confectionery, said: “Aero has grown by more than 30% in value over the past year, while dark chocolate is also experiencing higher after becoming increasingly popular with UK consumers in recent years.
“More shoppers than ever are seeking out the stronger flavour notes of dark chocolate, but we know that some people can find the taste overpowering.
“Aero Dark & Milk has a higher percentage of cocoa solids than standard Aero chocolate, which makes it ideal for those who are looking for a more intense, grown up flavour. At the same time, it retains the same elements you would find in milk chocolate, which means there is no bitterness.”
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