Accolade Wines is expanding its B.Ink wine range with the launch of Rosé and Chardonnay varieties.
The launches (both 13.5% ABV and £9 RRP), aimed at introducing a young professional audience to wine, focus on two of the top-selling wine varietals.
Chardonnay is the third-largest type of white wine in the UK, worth £467m and making up more than a third of B.Ink’s target customers’ spend on white wine.
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Meanwhile, rosé blends are the highest-value rosé varietal, worth £121m and popular with younger wine drinkers.
Anne Uva, brand manager at Accolade, said: “We developed B.Ink to recruit new consumers to the category, and now we’re armed with the full range of red, white, and rosé, we’re confident we can drive sales in the months ahead and build awareness of this contemporary, new edition to wine shelves.”
The supplier is supporting the launch with a digital campaign including influencer and paid social media activity, as well as consumer sampling.
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