Absolut is continuing to support the LGBTQ community with its third rainbow-themed limited-edition pack design.
The pack is available from July in cases of six and will be backed by a multi-million-pound campaign.
Retailers can promote the line in store with PoS, such as free-standing display units and shelf barkers.
Adam Boita, head of marketing at Pernod Ricard, said: “We strongly recommend stocking this product ahead of our heavy-weight consumer activity to maximise the sales opportunity.”
The brand has increased its distribution within impulse stores by 2% in the past year.
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