Cadbury Dairy Milk launches Fruit & Nut Chopped PMPs exclusively for convenience

Cadbury Dairy Milk is launching Fruit & Nut Chopped in £1 price-marked packs, exclusively for the convenience channel.

The new product, which is also available in non-PMPs, promises a fruity and nutty experience for the consumer in every bite. Unlike traditional Fruit and Nut bars, the fruit and nut offering is chopped throughout the bar.

A spokesperson from Mondelez International said: “Retailers can excite shoppers with this popular PMP price and it’s an opportunity to drive incremental sales.” The PMP tablet is available in 95g packs in cases of 17 from this month.