Nestlé Confectionery has announced the launch of a limited-edition Yorkie Orange, available to convenience stores and wholesalers from 10 May.
The orange bar will be available in a 46g (RRP 70p) and a 72g duo bar (85p) and follows the popularity of orange-flavoured chocolate in recent years, with sales growing by 23% in the total market in 2020.
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Amy Kendall, brand manager for Yorkie at Nestlé Confectionery, said: “Yorkie has been a consumer favourite for 45 years, and this latest launch uses chunks of our signature Yorkie creamy milk chocolate with orange to create a strong taste sensation that will hopefully become a firm favourite.
“We know how much shoppers in the UK and Ireland love to try new products from their favourite brands and we think Yorkie Orange is a winning combination.”
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