Vape Local category trial is evolving

Vape Base has unveiled the next step of its Vape Local category trial in convenience stores.

The trial in 10 convenience stores will give retailers exclusive access to brands such as Vaporesso and Riot Squad.

Following retailer feedback, the Vape Local trial is now moving away from using countertop units, instead offering the first 100 retailers they partner with a free gantry.

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“The displays include a digital screen that educates customers about the category and promotes the shop’s vaping range, as well as any other offers the retailer has on elsewhere in store,” said Steve Prescott, Vape Base business development director.