Tortilla Pockets announced in Old El Paso’s biggest launch of the year

Old El Paso has added Tortilla Pockets to its range, available to independent convenience stores now as part of a meal kit or as a pack of eight.

Tortilla Pockets “are sealed at the bottom to offer a mess-free solution at mealtimes and are ideal for a quick bite on the go,” according to owner Old El Paso.

The launch will be supported by a £2m campaign, including social media, TV and video on demand advertising. The product will also be supported by in-store activity to excite shoppers.

Nisa Local Dartford Bridge introduces foods from around the world

Maeve Judge, marketing manager at Old El Paso, said: “With more and more shoppers entering the World Foods aisle, it’s an exciting time for the category.

“Tortilla Pockets are set to bring 69% of incremental growth to the overall category, as well as help the lunch category by 61%, which is currently worth £3.9bn in the UK.”