Old El Paso has added Tortilla Pockets to its range, available to independent convenience stores now as part of a meal kit or as a pack of eight.

Tortilla Pockets “are sealed at the bottom to offer a mess-free solution at mealtimes and are ideal for a quick bite on the go,” according to owner Old El Paso.

The launch will be supported by a £2m campaign, including social media, TV and video on demand advertising. The product will also be supported by in-store activity to excite shoppers.

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Maeve Judge, marketing manager at Old El Paso, said: “With more and more shoppers entering the World Foods aisle, it’s an exciting time for the category.

“Tortilla Pockets are set to bring 69% of incremental growth to the overall category, as well as help the lunch category by 61%, which is currently worth £3.9bn in the UK.”