“We joined the Fine Food Guild, which runs the Great Taste Awards. At least half of our products now have the Great Taste symbol, from cheese to ice creams. You know you’re getting quality and quality sells.”
“I spend £114 a year on membership and I make 30% – 50% margins on Great Taste products. (membership also earned me a big discount on our Streamline credit card machine, which meant it paid for itself with that alone!)”