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Every product that you stock should add to the profitability of your business and i delivers on average six customers to a newspaper retailer. I am fairly certain that a 30p gross profit per day is not enough to pay for a full facing display.
The pricing and profit issues surrounding i does raise questions about all slower selling, lower reward products. Do they pay for their space? Do they add to your bottom line? Could the space be used for a product that will be more profitable?
Knowing the gross profit you make from each product and understanding how powerful a basket-driver an item is when coupled with the cost of space w0ill allow you to challenge the effectiveness of your range. As betterRetailing.com retailer Shahid Razzaq reports, identifying the poor performing areas of your business will allow you to gain valuable space – at no extra cost!
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