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The award for Merchandising in association with Wrigley:
Winner: Harj Dhasee, Village Stores Mickleton (Nisa), Mickleton
Harj understands his demographic and concentrates on shopper missions which appeal to them to maximise his sales. He’s worked on the store’s flow, putting impulse and meal solutions with strong adjacencies on the outskirts where he knows his customers will pass by and needs-based products like household goods in the middle.
Harj walks his store thinking as a customer to ensure his merchandising enables easy purchasing decisions, tweaks supplier planograms to fit his shoppers’ needs and mixes staple products with treats in each section to increase impulse purchases and upselling.