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2. Ask for feedback on your customer service and make changes to improve.
3. Introduce a dress code and name badges so staff stand out to customers.
Since the Post Office’s visit, we’ve taken the tips Peter gave us on board. We had a problem with customers complaining about long queues, to solve this we opened a second till just for parcels to prioritise them, and customers are much happier.
We’ve also produced a feedback form – with a prize draw for a free bottle of wine – so customers can rate their visit, our staff’s friendliness and our availability. To help customers identify our staff more easily, we now all have name badges.
Visit betterRetailing.com/IAA to find out more about the visit from the IAA, to develop your own action plan and see similar results in your store.