For Retail Newsagent’s feature on hot drinks, we spoke to Peter Lamb to find out exactly why spending £18,000 on two hot drinks machines was more than worth his while.

  1. I managed to significantly raise my entire store’s profile by splashing pictures and various drink promotions on my Facebook and Twitter account. Now I sell about 120 cups of coffee every day.
  2. Incremental sales have gone through the roof since getting the machines, and I sell hundreds of Bakewell slices and flapjacks every week.
  3. Ever since I put in the first drinks machine, in-store bakery has done particularly well, especially when linked with a hot drinks deal, for example a croissant and a coffee for £2.
Learn more about Peter Lamb’s coffee and hot food offerings that bring him high margins.

To find out more on how you can grow your hot drinks sales, make sure you read RN’s feature on 27 February.