Tesco range rebrand for Booker stores

Tesco range rebrand for Booker stores
News RN Tesco Booker
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Tesco own-label products due to be available in Booker stores this summer are likely to be rebranded as Discover the Choice, Londis brand director Martin Swadling has told RN.  Mr Swadling said the popularity of Booker’s own-label Discover the Choice’s range, launched last year, has made it a frontrunner, but further details are yet to be worked out.  “Theā€¦

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By Alex Yau Avatar
By Alex Yau 11 May, 2018

Have you seen a boost in own-label products in the past year?

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