Tesco range rebrand for Booker stores

Tesco range rebrand for Booker stores
News RN Tesco Booker
Login or register to save this article
Tesco own-label products due to be available in Booker stores this summer are likely to be rebranded as Discover the Choice, Londis brand director Martin Swadling has told RN.  Mr Swadling said the popularity of Booker’s own-label Discover the Choice’s range, launched last year, has made it a frontrunner, but further details are yet to be worked out.  “Theā€¦

To read this article please subscribe to our premium content

Subscribe - Find out why
By Alex Yau Avatar
By Alex Yau 11 May, 2018

Are you ready for the new GDPR regulations on 25 May?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login