Retailers can cash in on the street food trend as Pringles has launched four limited-edition flavours.
The range contains Spicy BBQ Ribs, Hot Chilli Sauce, Mac & Cheese and Thai Green Curry flavours, RRP £2.99, and will be backed by a digital and social media campaign.
Pringles is also bringing back its speaker giveaway on 200g price-marked and non-price-marked cans.
A £2m TV and digital campaign will back the promotion until August, which will encourage shoppers to buy three cans to receive a wireless speaker.
The promotion is also on the brand’s 40g cans for the first time.
The packs will give shoppers the chance to ‘win a wireless speaker every hour’ by entering a code online.
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