Today’s Group is giving its retailers the chance to improve their store’s online presence with a competition offering free training with a social media consultancy firm.
The company is giving one of its members a top prize of gaining advice and support from digital marketing agency, Monitor.
Retailers will be encouraged to enter the competition at the Today’s website, with the winner working with Monitor to create, manage and increase traffic to their store’s Facebook and Twitter pages.
The news comes weeks after Costcutter revealed it would offer all it members social media training next year following the completion of a trial scheme this month.
John Kinney, retail trade director at Today’s, said social media marketing will present “great opportunities” to retailers in 2016.
He added: “Here in the UK, there were reported to be 8.6m Twitter users in 2012 and this is expected to increase to 16.4m by 2017.
“Our message to retailers is that if that’s where your customers prefer to communicate, why not meet them there?”
Syed Haider, owner of Day Today in Cathkin, Glasgow, said: “We have just started working with a company called Mulitmarket Solutions, who are helping Today’s members in Glasgow, including us, to improve their digital marketing.
“It’s been really helpful for us, but a lot of other stores don’t have this opportunity and don’t realise the benefit this can bring to their business.
“A lot of customers are now checking deals on Facebook now and come into shops because of them, so I think having some support on this will definitely benefit retailers.”
Rishi Madhani, owner of Today’s CJ Stores in Stokenchurch, Buckinghamshire, added: “I know how important social media is to build relationships with the community, but it needs to be done effectively. Any help we can get on this is good news.”