Sugar tax is revenue-grower for Britvic

Britvic has attributed a 6.1% revenue growth across its carbonates portfolio between April to July 2018 to the introduction of the sugar tax.

With a strong performance from Pepsi Max in particular, Simon Litherland, chief executive officer at Britvic, said: “Britvic’s third quarter results reported revenue of £366.9m, an increase of 3.4% on a strong comparative prior year of 4.5%.” When excluding the Soft Drinks Industry Levy, which was introduced in April, the company’s revenue decreased 0.6% over the third quarter.

Meanwhile, its still drinks portfolio grew by 11.9%, with J2O and Robinsons both experiencing double-digit growth. J2O, in particular, benefited from a new advertising campaign, which launched in May.

Read more: Industry failures lead to calls for sugar tax expansion