In our next issue of Retail Express we speak to Keith Ingram of Ginger & Dobbs in West Sussex on how he stands out from the competition.

With almost everything in his store sourced from local suppliers, he’s not afraid to price at a premium to offer the best.

The store has been going for nearly two years and has involved plenty of trial and error. He has learned ways to keep his waste down to just 5%, despite almost all of his store being either fresh or chilled.

We discover how Keith has made Ginger & Dobbs the heart of Shoreham in our November 3 issue of Retail Express

For now, here’s a preview of Keith’s store: