Having two universities within the throw of a text book of his store, Khuram Pervez put on his thinking cap and quickly worked out what his customers wanted.  Steven Lambert listened and learned

Located within walking distance of two of north England’s biggest universities, Khuram Pervez’s Nisa Loco store in Newcastle-upon-Tyne has become something of a haven for thousands of students looking for respite from their studies.

To this end, the retailer has taken it upon himself to cater his business around the needs of local academics – and is teaching his competition a thing or two about increasing trade in the process.