Slush Puppie moves into carbonates with Fizzie range

The supplier aims to use the recognisable brand to drive sales in a growing category

slush puppie fizzie

Nichols PLC is launching Slush Puppie into the flavoured carbonates category with Slush Puppie Fizzie.

The new range is rolling out in Blue Raspberrie and Strawberrie varieties in 2l and 500ml price-marked bottles with respective RRPs of £1.49 and £1. The 2l bottle is also available in a plain pack format.

It contains only natural flavours and no added sugar, and is non-HFSS.

The supplier hopes to use the recognisable brand to drive growth in flavoured carbonates, which are experiencing 13% growth.

Jenny Powell, marketing manager at Nichols PLC, said: “We have seen that, of all the occasions that drive consumers to purchase, the need for enjoyment is in growth by 8%, giving retailers an opportunity to provide shoppers with something fresh and memorable.

“The new Slush Puppie Fizzie range will do just that, allowing consumers to extend those special moments of enjoyment by delivering the retro, nostalgic taste of Slush Puppie that they know and love in an exciting new format.”


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