SimplyFresh retailers can now offer customers electrical, gardening, petcare and DIY goods through a new partnership with DSL Group.
Wholesaler DSL already supplies products to Sainsbury’s, Co-op and several forecourt groups.
Commenting on the partnership, SimplyFresh chief operating officer Kash Khera said: “We have seen great performance in sales and successful promotions since partnering with DSL Group. It takes the headache out of sourcing products.”
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