Speaking to Better Retailing, the company’s general manager, Brian Eagle-Brown, said: “We’re constantly trying to innovate. We’ve recently launched ESELs with Panasonic, and these are live in a number of stores. We’re hoping to expand the spread of these. There’s a lot of interest in the marketplace, especially with the cost-of-living crisis and availability of staff in stores.
“A lot of stores are seeing it as a viable option, as it allows them to update pricing instantly whenever there’s a promotional or price change.”
It means any ShopMate retailer who uses the Snappy Shopper service will have pricing and product listings updated automatically.
The service was trialled in a number of stores, with a nationwide rollout beginning this month. Eagle-Brown added: “The pricing model is good for our customers. I know a number of other providers have high commercial thresholds, and you end up giving away a lot of your margin as a retailer.”