Deliveroo‘s on-demand grocery has reportedly reached 8% of Gross Transaction Value (GTV) in 2021, with 11,000 partner sites live globally at end-2021, according to the latest results.

The firm reported increased partner grocery sites going from 7,000 at the end of 2020, to 11,000 at the end of 2021. With strong year-on-year growth.

With full year GTV up 70% year-on-year and the number of orders placed at £301m up 73% year-on-year. Deliveroo expanded UK population coverage to 77% at the end of 2021 compared to 53% at the end of 2020.

Deliveroo battles partnered stores by launching grocery-delivery service

On-demand grocery In the last three years, has increased dramatically, with Deliveroo holding the leading position in the on-demand grocery segment, however independent retailers the companies biggest partners have been reportedly pushed out.

Despite grocery deliveries accounting for 8% of all orders placed on the app in the second half of 2021, up from 7% in the first half, the company launched its own dark site at the end of 2021.

Independent retailers using Deliveroo faced direct competition with the firm itself launching its own grocery-delivery service last year.

In September 2021, Deliveroo announced the launch of a new rapid grocery delivery service. ‘Deliveroo Hop’ operating from delivery-only grocery stores, enabling deliveries in as little as 10 minutes and greater inventory accuracy. This model is still in the early stages of development.

Deliveroo launches grocery store with Morrisons

Guidance for 2022 reflects current uncertainties, particularly across European markets, due to inflationary pressures, post-Covid consumer behaviour, and the broader geopolitical and economic impacts of the conflict in Ukraine.

Will Shu, founder and chief executive of Deliveroo, said: “At the same time, this year it is clear that all three sides of our marketplace in Europe will face headwinds due to inflationary pressures, the removal of economic stimulus and the broader geopolitical and economic impacts of the conflict in Ukraine.

“We will continue to monitor developments closely. Our 2022 guidance reflects our caution on these factors, but we are confident in our ability to adapt financially to a rapidly changing macroeconomic environment.”

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