Coca-Cola Enterprises is launching a low calorie Schweppes Sparkling Juice Drink range, alongside a multi-million-point advertising campaign.
The range includes Grapefruit & Blood Orange, Orange & Cranberry and Lemon & Elderflower. The sparkling juice is available in 750ml bottles and 330ml cans, RRP £2 and 79p respectively.
An advertising campaign will run from the end of April across on-demand TV, digital and outdoor media.
The drinks will also be supported by in-store sampling, retailer events and PR.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said the aim is to engage a new generation of adults to try the Schweppes range.
“The new branding and marketing support is an exciting step-change for Schweppes and will help to support our customers by driving brand awareness with our target audience,” she added.
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