Sales of oat-based cereals grow as focus on wellbeing increases

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Sales of oat-based cereals grow as focus on wellbeing increases | betterRetailing
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An increased focus on wellbeing has led to a growth in sales of cereals marketed as healthy options, with more shoppers gravitating towards oat-based products. Pete Joubert, managing director at cereal brand Moma, said in the past year, sales of its porridge variants grew by 50%, contributing to an increased awareness in reducing the amount of sugar in diets.    “Our…

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 10 Jul, 2018

Have you seen a boost in own-label products in the past year?

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