Robinsons launches new limited-edition price-marked packs

Independent retailers can give their soft drink sales a boost, thanks to new limited-edition 1l price-marked packs from Robinsons.

The £1 PMP range includes Orange, Apple & Blackcurrant, Summer Fruits, Pineapple, Mango & Passion Fruit and Orange & Pineapple.

Kevin McNair, marketing director for Britvic, said: “PMP packs drive positive price perceptions and are the ideal offering to entice shoppers.”